Function Factory Performance × SIMAGIC

01 — Who We Are

Built Different. Built to Last.

Function Factory Performance is a boutique automotive performance shop and leading e-commerce retailer based in Thousand Oaks, California — specializing in McLaren, Ford Mustang, Corvette, and sim racing hardware.

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Physical Facility

Full shop at 49 Taylor Ct, Unit B, Thousand Oaks, CA 91360. Equipped for performance builds, McLaren service, and sim racing showroom & demos.

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McLaren Specialist

West Coast's only Thorney Motorsport Independent Certified Technician. Trained at TMS UK headquarters. Operates Thorney Motorsport of Los Angeles.

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Sim Racing Since Day One

22+ years of personal sim racing experience. We host our own Assetto Corsa server. We're not just sellers — we're builders, racers, and enthusiasts.

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Full E-Commerce Operation

WooCommerce-powered store generating $2.5M annually with 22,000+ lifetime orders fulfilled. 300K+ annual visitors, advanced cart recovery, financing (Affirm), and dedicated sales team handling phone, email, and chat.

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Fully Registered US Business

TFFP LLC — registered California business with corporate banking, WeChat, and established import relationships including direct shipment from McLaren UK.

02 — Capabilities

Everything Under One Roof

We don't just list products — we build experiences, provide expert support, and drive community engagement that creates loyal Simagic customers.

Expert Sales Team

Dedicated sales reps with deep Simagic product knowledge. In-house customer service team handling SIMAGIC-related issues for 8+ months. Phone, email, and chat support.

Technical Diagnostics

Expert-level software and hardware troubleshooting. As a certified McLaren facility, we pride ourselves on precision diagnostics — the same standard applies to sim hardware.

Digital Marketing

~$600,000 USD annual ad budget. Full-funnel digital marketing including Google Ads, Meta, YouTube content, and SEO. Our store has generated $13.5M+ in lifetime revenue with 18% YoY growth — we don't just market, we convert.

Content & Community

Active YouTube channel, custom AC server, and deep roots in the sim racing community. We create product content, build reviews, and push sim racing culture forward.

Showroom & Demos

Physical facility allows walk-in customers to experience Simagic hardware firsthand. Turnkey sim builds on display. Real hands-on-wheel selling — the way sim hardware should be sold.

Turnkey Sim Builds

We design and sell complete simulator packages — rig, base, wheel, pedals, shifter, monitor — driving higher per-customer spend and creating Simagic ecosystem lock-in.

03 — Proven Sales Track Record

Our Simagic Numbers

Real WooCommerce data from our store. These figures represent Simagic-specific sales through third-party distributors — a fraction of our $2.5M annual operation. Imagine the growth with direct pricing and margin.

150+ Units Sold

Through Reseller Channels

1 Simagic Alpha EVO Wheel Base — 9/12/18Nm 28 units $11,172

2 Simagic Haptic Pedal Reactor 26 units $1,172

3 Simagic P1000-P1000i Power Supply 13 units $325

4 Simagic P2000 Pedals 7 units $4,263

5 Simagic FX Pro Formula Steering Wheel 6 units $3,294

6 Simagic TB-1 Handbrake 6 units $1,014

7 Simagic P1000-RS Hydraulic Pedals 5 units $2,895

8 Simagic Neo X Steering Wheel Hub 5 units $200

9 Simagic GT1 Steering Wheel 4 units $1,236

10 Simagic Alpha U Direct Drive Wheelbase 3 units $2,697

11 Simagic TB-RS Hydraulic Handbrake 3 units $807

12 Simagic DS-8X Shifter 2 units $658

📊 Data sourced live from WooCommerce. These sales were achieved through third-party distributors (Extreme SimRacing, SIM HQ) at reseller margins. Direct partnership = dramatically higher volume and margin for both parties. Charles has personally sold hundreds of additional Simagic setups through phone consultations, in-person demos, and turnkey build packages not captured in online-only order data.

04 — Full Catalog Coverage

100 Simagic Products Listed & Ready

We carry the complete Simagic ecosystem — from entry-level Alpha EVO to flagship Alpha U, P2000 pedals to haptic accessories. Every product page features detailed specs, imagery, and expert descriptions.

Wheelbases

Alpha EVO · Alpha U · Alpha Mini · Alpha

Steering Wheels

GT1 · GTS · GT Neo · FX Pro · FX · GT4

Pedal Systems

P2000 · P1000 · P1000i · P500 · Accessories

Peripherals

DS-8X Shifter · Q1/Q1S · TB-1 · TB-RS

Accessories

HPR · Quick Release · Mounts · Brackets

05 — Marketing Firepower

$600K Ad Budget. $13.5M Lifetime Revenue. One Mission.

$600K

Annual Ad Spend

$13.5M+

Lifetime Gross Revenue

301K+

Annual Website Users

22K+

Lifetime Orders Fulfilled

We're not just a retailer — we're a proven revenue machine. Over $13.5 million in lifetime gross revenue and 22,000+ orders fulfilled through our WooCommerce store. With a six-figure ad budget and over a decade of experience in performance automotive marketing, we know how to move product at scale.

Our approach: Google Ads for high-intent buyers, YouTube content for brand awareness, Instagram for community building, and SEO that puts Simagic products in front of people actively searching for sim racing hardware. 94% of our customer base is US-based — the exact market you're targeting.

We've built dedicated Simagic brand pages on our website showcasing every product in the lineup — optimized for search, designed for conversion, and built to make Simagic look as premium as the product deserves. And with 18% year-over-year revenue growth in 2025, we're accelerating.

06 — FFP Sim Lab

Where Sim Racing Lives Full-Time

Our headquarters features a dedicated sim racing lab where customers test Simagic hardware before they buy, and every build we ship gets dialed in on our own rigs. From live events to daily shop demos — this is how we move product.

FFP headquarters dual sim racing rigs — side-by-side Simagic cockpits

FFP HQ — Dual Simagic Sim Lab

Simagic F1 steering wheel with LCD telemetry display on ultrawide monitor

Simagic FX Pro — F1 Wheel + LCD Telemetry

Close-up Simagic F1 wheel with full telemetry display on track

Simagic FX Pro — Telemetry Close-Up

Customer testing Simagic GT wheel on ultrawide sim rig at FFP

Customer Demo — Simagic GT Wheel

Simagic P2000 pedal assembly close-up with hydraulic dampers

Simagic P2000 — Hydraulic Pedal Detail

Extreme Simracing AX160 complete setup in FFP showroom

ESR AX160 Showroom Build — Full Simagic Ecosystem

Simagic steering wheel close-up on Extreme Simracing frame

Simagic GT Wheel — Alcantara Detail

Extreme Simracing AX160 with Simagic Alpha and P2000

ESR AX160 — Simagic Alpha + P2000

Simagic shifter and hydraulic handbrake detail

Simagic Shifter + Hydraulic Handbrake

Simagic P2000 pedals close-up on AX160 rig

Simagic P2000 — Pedal Assembly Detail

FFP Grand Opening — Sim racing area packed with enthusiasts

Grand Opening — Packed Sim Racing Zone

Customer coaching on sim rig at FFP event

Hands-On — 1-on-1 Sim Coaching

Racing on Sparco seat with Simagic wheel at grand opening

Sparco Seat — Simagic F1 Wheel Action

Crowd watching sim racing at outdoor car event

Car Meet — Sim Racing Draws a Crowd

Young racer in the sim rig with crowd watching

Next Gen — Kids on Simagic Hardware

Outdoor Setup — Triple-Screen Sim Rig

Event Booth — Simagic Demo Rig

Grand opening coaching session on sim rig

Grand Opening — Sim Coaching Session

07 — Formula Drift

On Track with Simagic's Biggest Motorsport Partner

Simagic is a title sponsor of Formula Drift — and FFP's founder is embedded directly in the FD paddock. This isn't just brand affinity. It's boots-on-the-ground integration with the series Simagic has chosen to represent its brand.

Official Spotter — Sorensen Motorsports

FFP founder Charles Siritho served as the official spotter for Branden and Camren Sorensen at Sorensen Motorsports during the 2024 and 2025 Formula Drift seasons. Embedded in the team at every round — from Long Beach to Irwindale — Charles brings direct professional motorsport experience and paddock-level relationships that no other potential Simagic distributor can match.

But Charles isn't just in the paddock — he's on the track. Charles competed in two Formula Drift Pro-Spec license shootout rounds: finishing 2nd at Winter Jam at Sonoma Raceway in 2024 and 4th at Drift Buffet at Utah Motorsport Campus in 2025. Despite only two competitive outings, his rapid success behind the wheel was made possible by thousands of practice hours on Simagic hardware — the same equipment we sell. When we tell customers that sim racing translates to real-world performance, we're not guessing. We're living proof.

FD Seasons (Spotter)

FD Rounds

2nd

Winter Jam '24

4th

Drift Buffet '25

Sorensen Motorsports Air Force BMW M4 drifting at Formula Drift with packed grandstands

Formula Drift — FFP Photography

Sorensen Motorsports Air Force BMW M4 tandem drifting at Formula Drift event

Sorensen Motorsports — FD Pro Tandem

212 Performance Sorensen BMW M4 drifting with mountain backdrop

Sorensen #514 — 212 Performance

Air Force BMW M4 and Team Hansen S13 tandem drift with massive smoke

Air Force M4 — Pro Tandem Battle

Air Force M4 tandem drifting at night with dramatic lighting

Night Run — Air Force M4 Tandem

Spyder BMW M4 drifting solo with snowy mountain backdrop

Sorensen #514 — Spyder Livery, Utah

Mustang drifting at Formula Drift venue with Ceramic Pro and Shift livery

FFP Mustang — Formula Drift Action

Tandem drifting at Formula Drift hairpin with tire smoke

Pro Tandem — Hairpin Battle

212 Performance BMW drifting solo at Formula Drift

212 Performance — Solo Run

Two BMW drift cars in close tandem with massive tire smoke

E36 vs M4 — Close Proximity Tandem

Stay Humble E36 and Drift Buffet M4 tandem drifting

Stay Humble #77 vs Drift Buffet

DevSpeed and BMW tandem drifting through banked corner

DevSpeed vs BMW — Banked Corner

Pink drift car solo run at O'Reilly track with tire smoke

Solo Run — O'Reilly Track

Down1 Racing tandem with Air Force M4 at Formula Drift

Down1 Racing — Corvette vs M4

Two drift cars battling in dusty desert track

Desert Battle — Formula Drift ProSpec

Sorensen Motorsports Air Force BMW M4 drifting with packed grandstands

Air Force M4 — Packed House

08 — Your Questions, Answered

Meeting Your Criteria

Physical Presence

Yes — Thousand Oaks, California, USA. Full facility at 49 Taylor Ct, Unit B. Equipped for service, showroom, and sim racing demos. View our facility →

Sim Business Experience & Import History

22+ years of personal sim racing experience. Building and racing sims since age 12 — now 34. We've been reselling Simagic through Extreme SimRacing and SIM HQ and have personally sold hundreds of Simagic setups. We work directly with McLaren UK for imports — experienced with international logistics, customs, and broker-managed shipments.

Translation Capability

English — native. Our 94% US customer base operates in English. Materials translation is straightforward for our team.

Community & Marketing Plan

We host our own Assetto Corsa server, run an active YouTube channel, and invest ~$600,000 USD annually in digital advertising. Our WooCommerce store has processed over $13.5 million in lifetime revenue across 22,000+ orders — 94% US-based customers. Our marketing plan for SIMAGIC: dedicated brand pages, Google Ads campaigns targeting sim racing keywords, YouTube product reviews and build content, social media presence, and in-person demo events at our facility. Current trajectory shows 18% year-over-year growth.

Technical Competency & After-Sales Support

Expert-level. As a certified McLaren independent service facility, technical diagnostics are our foundation. We have an in-house customer service team that has been handling SIMAGIC-related warranty and support issues for 8+ months. We handle hardware troubleshooting, software configuration, and warranty claims directly — reducing burden on Simagic's support infrastructure.

Business Banking & WeChat

Yes to both. TFFP LLC is a fully registered California business with corporate banking accounts. We have WeChat and are ready for direct communication and transactions.

09 — McLaren Racing Program

We Don't Just Sell Cars. We Race Them.

FFP is entering the 2026 McLaren Trophy America series with the Artura Trophy EVO — placing our brand on the grid at America's most iconic circuits. This is where sim racing meets real motorsport, and where Simagic gets trackside exposure.

2026 RACE PROGRAM

McLaren Artura Trophy EVO

We're acquiring an Artura Trophy EVO this month for testing and practice ahead of the 2026 McLaren Trophy America season. This V6 twin-turbo race car produces 585PS — with Push-to-Pass technology boosting to 620PS during races.

As a Thorney Motorsport Independent Certified facility, we bring factory-level McLaren expertise to our race program — a combination no other team on the grid can claim.

585PS / 620PS P2P

V6 TWIN-TURBO

MCLA CARBON CHASSIS

SRO SANCTIONED

2026 SCHEDULE

5 Events. 10 Races. Icons Only.

MAR 27–29

Sonoma

MAY 1–3

Miami F1

JUN 12–14

Road Atlanta

AUG 28–30

Road America

OCT 8–11

Indianapolis

Including a support race at the Formula 1 Miami Grand Prix — global television exposure for every livery sponsor on the car.

Put Simagic on a Race Car

Livery sponsorship slots are available on our Artura Trophy EVO. Imagine the Simagic brand on a McLaren race car at the F1 Miami Grand Prix — the crossover between sim racing and real motorsport that writes itself.

Sim-to-real pipeline: Simagic hardware in our showroom → practice laps on our sim rigs → real laps at the track. A marketing story no other distributor can tell.

See Us in Action

Function Factory Performance — Our Story

Inside the Factory — Builds & Facility Tour

10 — 2026 Vision

What Direct Partnership Unlocks

We're ready to shift gears — from reseller to distributor. Here's our roadmap for growing Simagic's US presence together.

Revenue Growth

$2.5M+ Revenue Trajectory

With 18% YoY growth and 2026 already pacing ahead of 2025, we're on track to exceed $2.5M this year. Direct pricing from Simagic unlocks competitive positioning that amplifies this growth — more margin, more ad spend, more volume.

Brand Building

Simagic Experience Center

Transform our facility into a dedicated Simagic experience center — walk-in demos, test drives on every base, side-by-side comparisons, and hands-on customer education that no online-only retailer can match.

Market Expansion

West Coast Distribution Hub

California-based warehouse and fulfillment reduces shipping time to the entire West Coast. Faster delivery = happier customers = more repeat business = stronger brand loyalty for Simagic.

Motorsport Marketing

Simagic on the Grid

Our McLaren Trophy race program puts Simagic branding on a real race car at Sonoma, Miami F1, Road Atlanta, Road America, and Indianapolis — the ultimate sim-to-real crossover story that drives brand authority.

Let's Build
Something Great.

$13.5 million in lifetime revenue. 22,000+ orders fulfilled. 300K+ annual visitors. 18% year-over-year growth. A McLaren race car hitting the grid in 2026. And we're just getting started. The only missing piece is a direct line to Simagic.

Charles Siritho

Founder & CEO — Function Factory Performance

charles@ffperformance.co 480-869-3248 ffperformance.co

FUNCTION FACTORY × SIMAGIC