Digital Marketing Coordinator

Job Duties and Responsibilities

The Digital Media Coordinator is tasked with the development and maintenance of websites, blogs, advertisements, electronic newsletters, social media campaigns, and other digitally produced materials such as video and photography.  The Digital Media Coordinator is responsible for writing and posting content on the internet and may need to know online marketing techniques like search engine optimization (SEO).  specialize in video content.

Digital Media Coordinator should be aware of emerging technologies and should continually strive to implement innovative media campaigns.  Research can also be part of the job; particularly whenever timely content needs to be posted. In addition, the Digital Media Coordinator identifies target audiences and figures out the best ways to present information to these audiences.

The Digital Media Coordinator is tasked with taking the raw footage shot by the film crew and turning it into the final product. This means following an outline, script, or shot list and assembling the footage into one cohesive video. It is the responsibility of the Digital Media Coordinator to assist and collaborate with customers on photography, videos, and other media projects.  This can include but is not limited to reviewing and editing video footage, adding sound effects, graphics, and fine-tuning the completed video.  

Tasks include:

  • Assembling raw footage and uploading to a computer
  • Following a script, storyboard, or outline
  • Inputting sound to enhance footage, which may include selecting music and writing voice-overs
  • Inputting graphics to enhance footage
  • Digitally splicing film and video and synchronizing them into one rough cut file
  • Improving and correcting lighting, coloring, and faulty footage
  • Meeting all deadlines set by leadership and/or customers

Skills and Qualifications

A successful Digital Media Coordinator will be a creative individual with a background in media, art, communication, photography, videography, and/or technology.  The Digital Media Coordinator should maintain current knowledge of industry-specific technologies, are proficient in digital and publishing software, and have a strong eye for design and webpage layouts.

Skills and qualifications include:

  • Experience in multimedia and communications
  • General understanding of computers and digital equipment and knowledge of new and cutting-edge technology
  • Ability to take and follow direction, while also having a creative eye for improvements
  • Proficiency in Adobe Creative Suite including:
    • Premiere Pro
    • After Effects
    • Photoshop
    • Lightroom

Not required but extremely helpful:

  • Illustrator 
  • InDesign

Education and Training Requirements

High school diploma or GED. Bachelor’s Degree of Fine Arts in communications, media, visual art, film, television, multimedia, or graphic design beneficial but not required.

Experience Requirements

Digital Media Coordinator must have training that translates into experience working with raw footage and technology to create a visually captivating product.  Previous experience working with graphics, sound, digital editing tools, and video is extremely helpful. 

Daily Work

Coordinate the day-to-day operations of a film project competently; Digital Media Coordinator needs excellent communication skills. They must arrange the work of production personnel and/or customers, which could involve sending emails, making phone calls, and having direct conversations. Digital Media Coordinator needs good problem-solving skills to find appropriate solutions to production challenges, such as equipment failure during shoots, and technical skills to maintain positive relationships with various service providers.

Administrative Duties

The Digital Media Coordinator is involved in making decisions that can increase the efficiency of all pre-production and post-production operations. Digital Media Coordinator may work with outside vendors and local businesses to identify and secure suitable venues for shoots.  May be required to coordinate the transportation of crew members to these locations and monitor production budgets and time.

Technical Knowledge

Digital Media Coordinator can operate production equipment, such as video cameras, and computer editing systems, and implement sound or lighting plans. After completion of a project, they will conduct video screenings with the customer as needed for the review of the final product. 

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