🚀 Learn the Fundamentals of E-Commerce in Just 2 Hours

Price: $99 | Format: Live Discord Session | Duration: 2 Hours + Q&A

If you’ve been wanting to start an online business but feel overwhelmed by where to begin, this is the course for you. In just two hours, you’ll walk away with a crystal-clear roadmap to launching your first e-commerce store — without wasting months on trial and error.

What You’ll Learn

This isn’t theory. It’s a high-level breakdown of the exact fundamentals you need to launch confidently:

• ✅ Defining Your Brand – What sets your business apart from everyone else?

• ✅ Product & Margins – How to pick products that actually make money.

• ✅ Platforms & Structure – Shopify, WooCommerce, LLC formation, and tax basics.

• ✅ Fulfillment & Logistics – Shipping, 3PLs, and serving international customers.

• ✅ Digital Marketing 101 – Website design, SEO, product pages, and social platforms.

• ✅ Paid Ads 101 – Google, Facebook, TikTok, Reddit, and more.

• ✅ Building Your Team – Hiring smart, payroll basics, and managing risk.

• ✅ Scaling Up – Accounting, offloading tasks, and deciding if brick-and-mortar makes sense.

We’ll keep things simple and actionable — and finish with live Q&A so you can get your questions answered directly.

Why Learn From Me?

I’m Charles Siritho — entrepreneur, race car driver, and founder of multiple successful e-commerce and automotive companies.

• 📈 Generated $25M+ in automotive parts sales.

• 💻 Personally managed millions in Google ad spend.

• 🏎 Built Function Factory Performance into one of the most trusted names in performance, becoming the first McLaren Independent Specialist in the U.S.

• 🛠 Run an in-house marketing agency that builds websites, manages SEO, runs ads, and produces content for businesses that want to scale.

I built this course to give beginners the real-world fundamentals I wish I had when I started.

What Makes This Different?

Most “gurus” sell you fluff. This course is designed to:

• Give you the truth about starting an e-commerce business in 2025.

• Show you what matters most first, so you don’t waste money.

• Open the door to more advanced learning: subscriptions, one-on-one coaching, or full-scale growth services through my agency.

This isn’t just education. It’s the first step into an ecosystem that can grow with you.

How It Works

1. Reserve your seat for $99.

2. Receive your session date + a private password.

3. Join our locked Discord training room.

4. Get 2 hours of fundamentals + Q&A, and leave with your roadmap.

👉 Seats are limited, and access to the Discord session is private.
Secure your spot today and start building your online brand.

About Your Instructor – Charles Siritho

Charles Siritho is an entrepreneur, race car driver, and founder of multiple successful automotive and e-commerce businesses. Over the last decade, he has generated more than $25 million in automotive parts sales, scaled during the height of COVID, and built Function Factory Performance into one of the most trusted names in the performance industry.

Function Factory Performance isn’t just an online store — under Charles’s leadership, it became the first McLaren Independent Specialist in the United States, while also servicing Mustangs, Raptors, and other high-performance platforms. His companies now operate out of Thousand Oaks, California, and span e-commerce, performance parts distribution, and advanced marketing services.

Charles has personally overseen millions of dollars in ad spend across Google and Meta, giving him a deep understanding of what it takes not just to launch, but scale online businesses. Beyond ads, his ventures encompass full-service web development, SEO strategy, content production, and the creation of multi-channel marketing campaigns that drive measurable growth.

With his unique blend of motorsports passion and e-commerce expertise, Charles brings a real-world, battle-tested perspective to online business education. His goal with this introductory course is to give beginners the same proven foundation he used to grow his own companies — without the fluff, gimmicks, or empty promises.